MIC[e] is an agency specialized in conceptualizing real estate and hospitality projects.
Strategy & Creativity
We are…
A collective of complementary skills, personalities, and sensibilities.
Our expertise: crafting tailor-made solutions to support your real estate projects. Our mission is to help you realize and enhance the value of your hospitality and real estate ventures.
From initial analysis to design, from implementation to long-term sustainability, we guide you through every step, turning your ambitions into tangible achievements.
We don’t just create spaces, we shape unique experiences. Each project becomes a destination with its own story, embodying lasting value and amplified impact.
Our expertise
designing tailor-made solutions to put your real estate projects into perspective
Our values
Collaboration
Disruption
Quality
Our focus areas
hospitality
F&B
corporate spaces
real estate
Expertise dedicated to creating added value

Position and develop the concept of your new assetPositionner et développer le concept de votre nouvel actif

Consulting on the repositioning and transformation of your existing asset

Rethink the offer and customer journey of your assets

Develop your brand identity (art direction, logo, etc.)
Our partner design studio
30 years of experience in interior design.

Michelle Bullens
Co-founder
Hotelschool [The Hague Amsterdam], Hotel Real Estate Investment and Asset Management [Cornell University], MBA in Sustainability Management [IPAG Paris] Duty & Quality Manager [The Set Hotels], Hospitality & F&B Consultancy [Pitaya Group]

Inès Penari
Co-founder
Bachelor [École Hôtelière de Lausanne], Master Luxury Marketing [SciencePo Paris] Hospitality & Wine Tourism Marketing [Champagne Louis Roederer], Group Marketing Director [HPC]

Chantal Peyrat
Senior Advisor
Interior architect, designer and decorator for over 20 years founder and CEO of studio Chantal Peyrat